Web Marketing

Today, anyone who is serious about running their business has an Internet presence. Customers use the Internet as their electronic Yellow Pages and make purchasing decisions based on the information provided. We can help you reach a wider audience, build your credibility and demonstrate you’re not afraid to interact directly with your customers.

SEO – Search Engine Optimization

What good is having a Website if no one can find it? That’s where search engine optimization (SEO) comes into play. We’ll do the research and make recommendations on the keywords that will help you show up fast.

SEM – Search Engine Marketing

To further increase your visibility, you can also consider a form of paid search that utilizes various programs such as paid placement, contextual advertising, digital asset optimization, and paid inclusion. Think of it as supplemental coverage on your main insurance policy.

SMO – Social Media Optimization

Facebook, Twitter, LinkedIn. If these words are foreign to you, you need our help. Social media will continue to evolve, but it’s not going away anytime soon. It’s a terrific way for you to interact with your customers directly. We can help get you set up and make suggestions for postings to these various sites.

Website design and development

You may opt for a simple splash page that includes a paragraph about who you are, what you do and your contact information, or something quite a bit more with a multi-layered site, including a gallery of your work and in-depth information on all your services.

Website hosting

Your site has to live somewhere, and we can work out all the details for you. For a reasonable monthly fee, we can ensure that your site is up and running and functioning properly 100 percent of the time.

Website maintenance

Unfortunately, most websites are usually the last things that get updated with your latest press releases, company news, new employees, career opportunities, etc. We are happy to take care of all the updates for you, and in a timely fashion.

Website upgrades

When your business outgrows your current site, and you need to increase bandwidth; switch to a content management system (CMS); update keywords; set up email service and more - we’re here to help.

eCommerce and CMS

Want to make money while you sleep? We can set you up with an e-commerce store where visitors can purchase your products or services any time. Want to update your site when it’s convenient for you? We can add a content management system (CMS) so you can instantly update it.

Web tracking and analytics

If you want to gauge what your customers are interested in most, Web tracking and analytics are imperative. You’ll not only see the kind of traffic your site is generating, but what the majority of visitors are looking at.

HTML eNewsletters

A good way to keep in touch with your dealer base or customer list is to send out a newsletter. You can choose to send one every month, every other month, or quarterly; it depends on how much news you have to share. We can write it, design it and send it, all on your behalf.

HTML Marketing

Given the choice, would you rather receive an offer via a simple text email or a full color, professionally written and designed HTML? We know which one your customers would prefer—and will get you the most traction.

Banner advertisements

Nearly every website you visit these days has banner ads. Normally, these consist of a fairly simple message and animation that promotes your company, products or a special offer. There are size requirements, animation restrictions and deadlines that need attention. Let us sweat the details for you.

Grow your business with a cost effective marketing strategy customized to meet your needs.

Call 973-568-8580 or email us for a complimentary consultation.