It’s that time of year again; our industry’s largest annual trade show, CEDIA Expo. You’ll reconnect with old friends and colleagues, network with new ones, witness product launches first-hand,...
Smart Marketing
The old adage goes: failure to plan is a plan for failure. Smart Marketing is all about planning. As you look for ways to grow your business, exploring your options requires access to resources that point you in the right direction. Smart Marketing is that resource. Here you'll have access to current and archived content from Dealerscope and CustomRetailer, white papers, and research gleaned from numerous industry studies. Check back periodically or sign up for our eNewsletter to receive our updates automatically.
Recent Smart Marketing posts
Many people believe that attending and exhibiting at trade shows is not worth it because of financial considerations, the time spent away from work, the fatigue, loss of voice, aching feet, living...
Most A/V dealers are looking for new and innovative ways to keep their marketing mo- mentum going while dealing with fluctuations in the market and budget cutbacks. Smart A/V dealers realize that...
I consider myself lucky in that my job affords me the chance to interact with many different people involved in various professions around the country. And since I own a marketing company, most of...
For exhibitors, trade shows are a great opportunity to enhance your brand and product visibility, promote new and existing products, generate leads and drive sales. You also stay on top of the...
