Objective:
To further reinforce NEC's stance as a technology leader, they wanted to position themselves as an educational and lead generation portal for their vast dealer network. The goal was to get closer to their dealers by providing them useful content and regional sales leads.
Outcome:
We developed a dealer-accessible microsite where users obtained territory-specific leads, downloaded detailed technical specifications and manuals, and interfaced with NEC's service and support staff. A complementary ad campaign was developed to drive traffic to the website.
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